Customer Profitability Analysis Reports for Resource Allocation: The Role of Complex Marketing Environments

Most decision making research in management accounting remains focused on cost information in a production context. Little is known on the relevance of customer profifitability analysis (CuPA) reports, which more accurately reflect revenue and marketing support variations acrosscustomers, for marketing decisions. This study uses an experimental design to examine the impact of such reports on resource allocation decisions (that affect the firm's profits) in marketing environments varying in complexity. The main result of the experiment suggests that the value of CuPA reports depends on the complexity of the marketing setting. Only in a highly complex marketing setting do they enhance resource allocation decisions and resultant firm profitability. Conversely, in the simple marketing environment, decision makers can combine their traditional volume-based cost data with other available types of feedback to perform as well as under a more accurate CuPA report. These findings on complexity contrast with those of a prior study in a production context ( Gupta and King, 1997 ). It is argued that improvements in the current research design, in the form of regularly updated profitability reports and concerning accuracy, increase the relevance of CuPA reports in a complex marketing setting.     

氧化微晶蜡生产的技术经济分析

简要介绍了微晶蜡氧化工艺及氧化微晶蜡产品特点，并对其进行了初步经济评价，同时对氧化微晶蜡下游产品如防锈蜡，乳化蜡及塑料润滑用蜡等进行了市场分析，最后给出了氧化微晶蜡下游产品生产的若干建议。     

企业竞争策略中的成本效益分析方法

企业每一项经营决策都应该进行成本效益分析，市场竞争中可以根据本企业的成本曲线和需求曲线，预测出竞争策略实施后对内部成本和外部需求可能产生的影响，从而计算出某项决策的经济效果。     

日本主银行制度演变的路径分析

日本主银行制度源于战前的银行体制和二战期间的“军需企业指定金融机关”制度。战后，日本金融体制基本被保留下来，在日本经济恢复和高速增长期，日本企业与银行通过相互持股紧密结合起来，形成了企业和银行相互促进、共同发展的良性循环．但是，在20世纪90年代日本泡沫经济崩溃以后，紧密的银企关系加剧了企业危机与银行危机的连锁反应，导致银行与企业相互羁绊的恶性循环．     

Comparing the True Cost of Living Indices of Demographically Different Households

The comparison of true cost of living indices between demographically different households (relative equivalence scale) is argued to be sensitive to the way demographic characteristics enter demand analysis. In particular, parameters reflecting the cost of demographic characteristics at base prices, though themselves do not have welfare (equivalence scale) interpretation, can alter the benchmark from which demographically varying inflation effects are measured. The empirical analysis, based on a rank‐3 demand system applied to UK individual household data, shows that the inflation adjustment of child benefits can vary with the way demographic costs at base period prices are specified.     

技术站运输分析管理信息系统设计

在对我国铁路技术站运输分析手段和管理信息资源进行分析的基础上,提出技术站运输分析管理信息系统的设计,充分利用和整合技术站铁路运输管理信息系统(TMIS)和办公自动化网络等信息资源,实现统计工作自动化、分析工作网络化和车站作业组织的动态模拟,准确、即时地分析车站运输生产情况,挖掘潜能,为决策提供适时、可靠的依据,适应运输市场的快速变化。     

论中国旅游业的危机管理机制--以非典时期旅行社行业的救助与自救措施为例

非典给中国旅游业带来了强烈的冲击，作为旅游业的龙头，旅行社遭到了惨重的经济损失。在旅行社全行业处于极度萧条的时段内，政府出台了一系列的措施来扶持旅行社的发展，各旅行社也纷纷采取各种措施力图自救，无论是政府救助还是企业自救，在某种程度上都存在一定的不足之处。     

中石化上游领域竞争力和抗风险能力的定量分析

在分析石油公司上游领域竞争力影响因素的基础上，提出了定量评价上游 领域竞争力和抗油价风险能力的定量评价方法，按上游综合竞争力指标将世界石油公司分为三类，第一类公司的指标值均在90以上，第二类公司在55－70，第三类公司在25－35。分析表明中石化集团上游领域竞争力较低，承受体油价的时间很短，但是，中石化集团公司上游竞争力和抗风险能力有很大的改善余地，并提出提高竞争力和抗风险能力的措施和建议。     

Discussion and Analysis about Duration Method Based on Marginal Analysis

The selective principle of mutually exclusive project is the maximum of net present value, It is difficult to make decision when NPVA is equal to NPVLB. Some assistant analyses are put forward in ＂Enterprise Investment Decision Management＂. The scientific marginal analysis shows that the assistant analyses including the duration analysis are wrong. This problem can be solved by the classical marginal analysis.